01. Hotel Scale and Type

• Small independent hotels: Prioritize simplicity, ease of use, and cost-effectiveness. Due to limited staff, they often lack a dedicated revenue management team, so the system must be easily operable by the owner, general manager, or front desk staff.

• Large chain hotels or resorts: Require robust centralized management capabilities, scalability, and support for personalized pricing strategies. For example:

• A boutique hotel with 50 rooms focuses on accurately targeting customer segments to increase revenue per room.

• A large business hotel with 500 rooms needs to manage revenue for multiple resources (e.g., guest rooms, meeting venues) and enable unified group-level management of strategies across all branches.

02. Analysis of Customer Source Channels

• If your hotel mainly relies on OTA (Online Travel Agency) bookings: The system must enable seamless integration with major OTA platforms to ensure real-time synchronization of room rates and availability. It should also support the development of targeted marketing and pricing strategies.

• If your hotel focuses on direct bookings or group contracts: The system should have powerful group booking management functions to facilitate setting group rates, booking policies, and contract management. For instance, hotels hosting business conference groups need the system to:

• Intelligently calculate optimal quotes based on group size and length of stay.

• Integrate with modules like catering and conference facility rental to maximize overall revenue.

03. Budget Considerations

• Purchase, implementation, training, maintenance, and upgrades.

Common Pricing Models

• Fixed fees based on the number of rooms.

• Percentage fees based on revenue or booking volume.

Payment Flexibility

Value vs. Price

04. Defining Business Goals

• If the goal is to increase Average Daily Rate (ADR): The system needs strong dynamic pricing capabilities to adjust room rates in real time based on market demand, competitors’ prices, and other factors.

• If the goal is to improve occupancy rates: The system should provide accurate market forecasting tools and promotional tools for different customer segments. For example, during off-peak seasons, the system can analyze target customer groups and develop preferential strategies (e.g., accommodation packages including attraction tickets).

05. Evaluating Core System Functions

1. Dynamic Pricing

• Increase rates during high demand and lower them during low demand.

• Use intelligent algorithms to synthesize factors like competitors’ prices, historical occupancy data, and holidays—ensuring rates are competitive while safeguarding profitability.

2. Channel Connectivity

• Ensure consistent and real-time updates of room rates and availability.

• Avoid overbookings and missed bookings.

• Facilitate unified management and analysis of sales data across channels.

3. Group Booking Management

• Allow easy setup of group rates, booking policies, and room allocation.

• Intelligently calculate optimal quotes based on group size and check-in dates.

• Include contract management features.

4. Forecasting Tools

• Future market demand.

• Booking trends.

• Room rate movements.

  These insights help hotels proactively optimize resource allocation, adjust prices, and plan marketing activities.